Whether experienced or just tackling your first few miles, this ground-breaking book will help you discover the lost art of running. Found insideNew York Times sportswriter Liz Robbins brings race day to life in this gripping saga of the 2007 Marathon, weaving the unforgettable stories of runners into a vibrant mile-by-mile portrait of the world's largest marathon. Exploring the enduring association of textiles with “women’s work,” Kassia St. Clair “spins a rich social history . . . that also reflects the darker side of technology” (Rachel Newcomb, Washington Post). Found inside‘This book is AMAZING!’ – MALCOLM GLADWELL ‘If you want to gain insight into the mind of great athletes, adventurers, and peak performers then prepare to be enthralled by Alex Hutchinson’s Endure.’ – BEAR GRYLLS Green Shoes ON! is delightfully engaging through rhythm, repetition, simple words, and brightly colored illustrations. Perfect choice for babies through beginning readers. Children learn about their colors and their clothing. An updated edition of an authoritative running guide, edited by the winner of the 1968 Boston Marathon, explains key fitness and nutritional practices, providing coverage of everything from proper hydration and selecting appropriate ... With My Life on the Run, Bart Yasso--an icon of one of the most enduringly popular recreational sports in the United States--offers a touching and humorous memoir about the rewards and challenges of running. Topics include: the history of endurance training; the social phenomenon of marathon running; marathon myths and medicine; the effects of ageing; and the dominance of African runners. Found insideThis revised fifth edition includes a new chapter on ultramarathons, along with material on recovery techniques, several new training programs, and advice on how to win a Boston qualifying race and improve your personal record. Found inside – Page 128... athletes' performance improvement of four percent in its name. ... (1:59:40) with the new Nike Vaporfly NEXT%.18 Now the question remains if this is how ... "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- If you want to become more explosive, stronger, and faster, if you want to jump higher and improve your overall athletic performance in any sport, this is exactly how we do it today: This program is the difference between jumping and taking ... Found inside... -sports/the-super-global-sports-star-of-2019-the-nike-vaporfly-1.4114640 ... nytimes.com/interactive/2019/12/13/upshot/nike-vaporfly-next-percent-shoe- ... Against a backdrop of corrupt practises, failed systems and injustice, these four friends tell the story of oil in a region and its effects on local communities and the Nigerian larger society. Found insideThis book draws together the very latest research on biomechanical, medical and engineering approaches to the study of sports surfaces. Found insideNew York Times Deputy Sports Editor Matthew Futterman interweaves the dramatic stories of Larsen's runners with a fascinating discourse of the science behind human running, as well as a personal running narrative that follows Futterman's ... Found inside"Finally, the complexity of sports and health is being considered in full. This book challenges contemporary thinking toward the prevention of injuries in sports, and provides tangible solutions to help our field into a new decade. Found insideDON’T HATE THE PLAYER. HATE THE GAME. Doping in sports is a history of good versus bad. Or so the story goes. Truth is, athletes have doped to do their jobs since the dawn of organized sports. The book will help runners and walkers understand how injuries occur, how to prevent them, how to heal them: knee, foot, calf, iliotibial band, plantar fascia, achilles tendon, neuroma, and much more. Again to Carthage is the "breathtaking, pulse-quickening, stunning" sequel to Once a Runner that "will have you standing up and cheering, and pulling on your running shoes" (Chicago Sun-Times). Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. This book, the first to look in detail at the evolution and significance of a single sport in an African country, seeks to answer how significant Kenya is in the world of sports, and many other questions. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world. Racing the Antelope "The human experience is populated by dreams and aspirations. Found inside“Essential reading for every runner.” —Men’s Fitness “Compelling…As becomes clear not long after its starting gun, this book transcends the search for a two-hour marathon.” —The Washington Post Two hours to cover twenty-six ... Found insideThis book is designed to help improve the medical care of athletes across the world who play team handball – including not only handball itself but also such sports as beach volleyball and mini-handball. Found insideThis book is lavishly illustrated and packed with useful data. Being already a bestseller in the Netherlands and Belgium, The Secret of Running can be considered the ultimate textbook for all serious runners and their coaches. Found insideCrucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. For Orton, this is a chance to instruct and inspire. For the running reader, it is a chance to make amazing new strides. Found insideIn this young readers edition of the international bestseller, Nike founder and board chairman Phil Knight 'offers a rare and revealing look at the notoriously media-shy man behind the swoosh' (Booklist), opening up about how he went from ... You’ll be captivated by this delightfully probing book.” —Christopher McDougall, author of Born to Run ”If there’s such a thing as a living encyclopedia of running shoes, it’s Brian Metzler. The hurly-burly whirlwind-like nature of the first running boom is revealed in Bob Hodge's new book, and how and why he chose that path.'--Bill Rodgers, four-time Boston and New York Marathons winner."--Amazon. Found insideProviding an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance ... You have big dreams that fire you up, and yet a fear of failure is holding you back. But one-lesson economics tells only half the story. It can explain why markets often work so well, but it can't explain why they often fail so badly--or what we should do when they stumble. Found insideFilled with healthy habits to help you take charge of your life with wit, energy, and confidence, this inspiring guide will show you how to look, feel, and be your best in a busy, fast-paced world. Found insideRunning the Dream pulls us into the rarified world of professional running in a way we can all relate to, regardless of speed, and to take away pieces of one man’s amazing journey to try to achieve our own potential. Found insideAfter introducing BNNTs and explaining their preparation and evaluation, the book shows how the physical, chemical, piezoelectric and biocompatibility properties of these nanotubes give rise to their potential uses in biomedicine. Found insideWe’re each a product of our experiences, our environment, education and intellect. Found insideDescribing this book as "half travelogue and half crystal ball", Rubin will: Introduce readers to the creators and consumers of VR technology Show readers what an experience is like inside the current VR devices Explain how this technology ... Presents racing and training programs that have produced national championship, Olympic medal, and world record performances Sports Nutritionist Matt Fitzgerald has spent nearly twenty years studying the diets of top professional endurance athletes, who are among the fittest and healthiest people in the world. Found insideThis second edition of Genetics and Sports expands on topics previously discussed in an attempt to create an integrated and holistic understanding of the field of sports genomics. Found inside – Page iA comprehensive training manual that prepares athletes for the demands of obstacle course racing. From grip strength to balance, exercises and workouts address the unique challenges of this popular sport. Found insideIt is divided into three sections: 1. Scientific evidence, causation, and sport; 2. Science technology and sport officiating; and 3. Scientific influences on the construction of sport. Found insideMichael Crawley spent fifteen months in Ethiopia training alongside (and sometimes a fair way behind) runners at all levels of the sport, from night watchmen hoping to change their lives to world class marathon runners, in order to answer ... Of textiles with “ women ’ s work, ” Kassia St. Clair “ spins a social. 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