Found inside – Page 9An Empirical Comparison of Chinese and Western Brand Names An Empirical Comparison of Chinese and Western ... in crosscultural sociology and anthropology is Weber's ( 1964 ) classic distinction between traditional versus secularized ... Found inside – Page 182081/92 was the protection of geographical indications as names for food ... of the name is much more comprehensive than the protection for a brand name, ... Found insideO'Reilly (1996), for example, argued that brand names and trademarks are key elements of differentiation, especially in light of the abundant content ... Found inside – Page 370Given the value of brand names and trademarks, etc., it is vitally ... Should this trend endure and spread, then the traditional brand leaders face ... Found inside – Page 146Sometimes a brand name was used. The usage of the names of pharmaceutical substances and remedies in daily pharmaceutical practice is thus very complicated. Found inside – Page 109Russian brand name in traditional Russian handwriting Local (Russian) style culture 2. Traditional packaging design Rich NO Rich 1. Western' brand name ... Found inside – Page 394The one big difference in branding on the internet from branding in conventional marketing is introduced by domain names. Unfortunately, there are a limited ... Found inside – Page 7The significance of image is similarly stressed in chapter 9 by Collinson and Macbeth with regard to Britain, where local and traditional brand names are ... Found inside – Page 41A: ONE TIME the words used to identify various brands and types of film created ... while sticking to its traditional brand names, also indicates in simple ... Found inside – Page 101They have successively added new brands with different competitive power, control and reputation to their traditional brand names, and have succeeded in ... Found inside – Page 149... to promote nonindigenous products and businesses by using indigenous or traditional names or signs as brand names, trade marks and business names, ... Found inside – Page 828Orders for these fine steels are accepted by our brand names , customers ... mistakes in application , and the scrapping of a traditional brand name record ... Found inside – Page 33People are happy to find traditional brand names that they are familiar with since so many years. Old brand names are even re-launched to capitalise on this ... Found inside – Page 117When a firm's traditional brand naming policy dictates its brand architecture ... Therefore, choosing branding names or assessing their effectiveness in the ... Found inside – Page 212This is why it is always a serious mistake for brand names to be descriptive . ... of the actual product An analysis of the traditional life cycle of brands ... Found inside – Page 26That's why we created international brand names, such as La-Roselle, Solid White and Solid Coffee. We have tried to run away from traditional brand names ... Found inside – Page 6... to promote non-indigenous products and businesses by using indigenous or traditional names or signs as brand names, trade marks and business names. Found insideanalysedinthestudy reflecta mixture of three dimensions –brand, price and ... area of medium andpremium brand names, which dominated the market, ... Found inside – Page 191Basically, it is nothing more than adding an existing brand name to a new item in ... Even a traditional brand like Harley-Davidson, founded in 1903 and for ... Found inside – Page 34... traditional business model relies heavily on advertising-based income. ... trade information that is now enriched with more detail such as names of ... Found inside – Page 97Traditional brand names and trademarks are freely tradeable in the marketplace to the presumed benefit of all. It does not matter whether a particular jam ... Found inside... Street Journal andofother journalistic brand names such as SmartMoney and Barron«s, ... theextension of traditional brand names and their transformation ... Found inside – Page 198... public does not need to draw the brand graphic like speaking a brand name. ... online medium and established their traditional brand equity competition. Found inside – Page 136A combination a brand names and values may be ideal for new online product offering. It can also protect against imitations. Extend traditional brand The ... Found inside... public does not need to draw the brand graphic like speaking a brand name. ... online medium and established their traditional brand equity competition. Found inside – Page 48... and seemingly didn't care: secure in their well— established trade worldwide, ... clung on to the tradition of giving their special steels brand names. Found inside – Page 311See also brand names, trademarked; IP (intellectual property) laws trade sanctions, 71–72 trade unions, 46, 53, 71, 94, 192 tradition, 10, 12, 19–20, 26, ... Found inside – Page 393In matters of brand names and branding, the last two decades have marked the ... and new brands were mainly designated through similar traditional names. Found inside – Page 54The Business of Apple Development Tyson McCann. As mentioned earlier, gameplay and user experience ... Traditional Brand Names Do Well; Traditional Concepts ... Found inside – Page 24In traditional tailoring, it's the custom to name your shop after yourself. In 1979, when Paul Smith set up shop in Nottingham, fashion brands were more ... Found inside – Page 121First, the reporter is asked to provide the brand (proprietary) name of the ... While licensed herbal medicinal products are likely to have brand names, ... Found inside – Page 708 Developing new brand names The brand name is central to the personality of the brand , it is the main component of the brand in ... role and a legal role , and it is the element of the brand which is least susceptible to change . ' Traditional ... The web and new information technologies have transformed the marketplace. It has created new mega-brands and put pressure on even the most solid traditional brand names. This book introduces new business models, structures and practices. Found inside – Page 101A brand name or symbol used by a manufacturer or commercial organization to denote a ... An alternate name for a brand name. traditional form (of a name). Found inside – Page 450Other brand names implied age and therefore dignity and venerability, ... carefully chosen first names gave a brand a sense of tradition: Eli, Elijah, Ezra, ... Found inside – Page 67In France, one company presently owns two-thirds of the business through a large number of traditional brand names. Styles of cider are enormously diverse ... Found inside – Page 58E~BRANDING — WHAT'S IN A DOMAIN NAME? ... may go through to develop its online brand and considers some of the risks of moving a traditional brand online, ... Found inside – Page 37NET Portals (Wiley Publishing, Inc.) was that our branding message was not clear. ... there is a lot of acceptance for non-traditional brand names (consider ... Found inside – Page 49Brands and Communities Press brand names are some of the strongest brands around ... basic requirements in the traditional media world which are significant ... Found insideFor seven years in a row it was China's most valuable brand name, only losing the top spot in 2003 ... One traditional brand is called Red Double Happiness. Found inside – Page 292The value of brands in today's environment is phenomenal. ... Aspects of a well-formed brand in traditional delivery channels Brand name awareness ... Found inside – Page 58E~BRANDING — WHAT'S IN A DOMAIN NAME? ... may go through to develop its online brand and considers some of the risks of moving a traditional brand online, ... Found inside – Page 828Orders for these fine steels are accepted by our brand names , customers ... mistakes in application , and the scrapping of a traditional brand name record ... Found inside – Page 767Each prostaglandin has three names: a traditional name, an official generic name, and a brand name. Misoprostol, carboprost, and dinoprostone are generic ... Found inside – Page 350MEANING AND IMPORTANCE OF BRANDING The traditional orientation of branding suggests that brand name is a part of the brand consisting of words or letters ... Found inside – Page 27The marketing advantages of traditional brand names continue to be worth something, but even that will be relentlessly driven down by competition. Found inside – Page 81Box 3.6 Perception and Brandnames Traditionally and academically , a brand name should indicate the product benefits and support a symbol . Found inside – Page 7The amount of business done on the Internet will increase. ... Traditional brand names that have not adjusted to rising Internet sales have suffered. Found inside – Page 152... of the essential conditions for SUccessful brand name. It should be different, new, and Unique compared to existing/traditional brands in the market. 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