Found inside – Page 1417ALCOHOL ADVERTISING Ms. Northup : Your budget mentioned current projects studying the effects of advertising of distilled spirits on alcohol consumption ... Found inside – Page 1The Distilled SpirARMS — CHAPTER 1 - BUREAU its Council of the United States ... and Advertising Specialties Fur- tions for distilled spirits advertising ... Found inside – Page 16Marketing The marketing strategy for distilled spirits producers and wholesalers centers around developing and maintaining branded products. Found inside – Page 151The Marketing of Socially Unacceptable Products D. Kirk Davidson ... "It's an opening wedge for distilled spirits advertising on television. Found inside – Page 424Gius , M.P. Using panel data to determine the effect of advertising on brand - level distilled spirits sales . J Stud Alcohol 57 ( 1 ) : 73–76 , 1996 . Found inside – Page 262Institute members also refrain from using radio or television for advertising distilled spirits . These are self - imposed restrictions and were adopted in ... Found inside – Page 94The promotion by a distiller, rectifier, vintner, or wholesaler of any brand of distilled spirits and wine a retail store, through ... This does not affect solicitation of orders from the retail licensee, or the placing in the retail premises advertising ... Found inside – Page 40The advertisement shall not contain any statement concerning a brand or lot of distilled spirits that is inconsistent with any statement on the labeling ... Found inside – Page 40The advertisement shall not contain any statement concerning a brand or lot of distilled spirits that is inconsistent with any statement on the labeling ... Found inside – Page 2005Advertising success is often short-lived, and Absolut was unable to sustain its growth rate even though it was among the top three distilled spirits ... Found insideCalifornia enacted statutory changes giving distilled spirits advertising parity with beer and wine in stadiums and arenas . Los Angeles and Chicago repealed their ordinances restricting beverage alcohol outdoor advertising on the heels of the ... Found inside – Page 264Percentage of advertising expenditures to sales — Distilled spirits versus other leading industries Here are the figures : Perfumes , cosmetics ... Found inside – Page 354The influence of advertising on alcohol consumption: a literature review and an ... A Code of Good Practice for Distilled Spirits Advertising and Marketing. Found inside – Page 142Advertising expenditures , magazines and newspapers ( distilled spirits ) 1 Per capita consumption ( distilled spirits ) 1 1941 1942 1944 . 1945 . Found inside – Page 424I am vice president in charge of advertising for Glenmore Distilleries Co. of Louisville , Ky . , and I speak for the members of the Distilled Spirits ... Found inside – Page 322Page 20 beverage alcohol advertising conducted for the Joint Committee of ... contains recommendations that distilled spirits should not be advertised ... Found inside – Page 89Advertising ; newspapers and magazines ; distilled spirits : Distilled - spirits advertising may contain words or verbal descriptive matter only to the ... Found inside – Page 191As in cigarette marketing , confront alcoholic beverage manufacturers with ... The Beer Institute and the Distilled Spirits Council have similar codes of ... Found inside – Page 5Officers of internal revenue are authorized and directed to withhold the release of distilled spirits from the bottling plant unless such certificates have ... Found inside – Page 16by wine and distilled spirits industry limitation would be realistic in view members . of these cost increases . The advertising limitation for dis A ... Found inside – Page 58Following are excerpts from the DISCUS Code of Advertising . • Distilled spirits should not be advertised or marketed in any manner directed or primarily ... Found inside – Page 258That distilled - spirits advertising resorts to devious and ingenious devices to broaden the market for its products . 5. That hard - liquor advertising ... Found inside – Page 12Many broadcasters still do not accept ads for distilled spirits . ARE THERE LIMITS ON WHERE ADS FOR ALCOHOLIC BEVERAGES CAN RUN AND WHAT THEY CAN SAY ? Found inside – Page 9incement of which is jusins ; so the run to the radio whenever the liquor advertising begins ; so the children come to take ... and citizens that the distilled - spirits industry announced in 1935 that they would not use the radio for advertising hard ... Found inside – Page 424I am vice president in charge of advertising for Glenmore Distilleries Co. of Louisville , Ky . , and I speak for the members of the Distilled Spirits ... Found inside – Page 131... periodical or other publication or by any sign or outdoor advertisement or any other printed or graphic matter , any advertisement of distilled spirits ... Found inside – Page 125... of distilled spirits , directly or indirectly or through an affiliate : “ ( f ) Advertising : To publish or disseminate or cause to be published or ... What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. Found inside – Page 10... 73692 Distilled spirits plants ; establishment and operation for ... correction , 22977 Wine labeling and advertising ; multi - vintage dates and ... Found inside – Page 434The most widely known code restrictions are the prohibition on distilled spirits ads on television or radio and the taboo on the actual drinking of alcohol ... Found inside – Page 34Under the Provisions of the Federal Alcohol Administration Act, as Amended : as Amended to March 1, 1939, ... ADVERTISING OF DISTILLED SPIRITS EC . 60. Found inside – Page 152The relationship between alcohol advertising and total consumption ... McGuiness ( 1980 ) finds that advertising of distilled spirits increases total demand ... Found inside – Page 282The placement of alcohol advertisements on radio (CAMY, ... true especially in the case of advertisements for beer and distilled spirits (CAMY, 2003, 2005). Found inside – Page 331( 212 ) 935-4722 . William Mclisher . Hamilton S. Johnson and Ar- Dermitt , advertising director . Allan thur W. Miller , Miller , distilled - spirits distilled - spirits Kolstein , Kolstein , distilled - spirits specialist . specialists . Data available : Target Data ... Found inside – Page 474that radio advertising of distilled spirits , wine , or malt beverages should be prohibited , and advertising in Sunday magazines or newspapers carrying ... Found inside – Page 3Marketing And Advertising Customer satisfaction and manipulation of sales trends form the basis from which the distilled spirits industry's suppliers ... Found inside – Page 16by wine and distilled spirits industry limitation would be realistic in view members . of these cost increases . The advertising limitation for dis- A ... Found inside – Page 127Alcohol Tax - Continued ADVERTISING . - Continued Prohibited statements ; distilled spirits . Illustrations in distilled spirits advertising portraying ... Found inside – Page 36Distilled Spirits Revised Labeling Regulations ; Filing of Labels not equivalent to registration with U. S. Patent Office under trade - mark law ; Extent of ... Found inside – Page ix309 Share of Distilled Spirits Advertising by Medium ...... 309 Distilled Spirits Media Advertising Expenditures by Category ( graph ) 310 Distilled Spirits Media Advertising Expenditures by Category / Type 311 Share of Distilled Spirits Media ... Found inside – Page 34ADVERTISING OF DISTILLED SPIRITS SEC . 60. Application of this article . — No person engaged in business as a distiller , rectifier , importer , wholesaler ... Found inside – Page 172Similar codes exist for wine and distilled liquor advertisers. Nonetheless, these codes of self-regulation are entirely optional, and the courts cannot ... Spirits sales to determine the effect of advertising ON brand - level spirits. Insidecalifornia enacted statutory changes giving distilled spirits sales manufacturers with to combat Underage alcohol use done to prevent it view! Industry limitation would be realistic in view members Kolstein, Kolstein, Kolstein,,! 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